Trust: It’s the New Social Currency
Social is the new normal, as experts suggest and the masses demonstrate, and it operates on an even more precious commodity than exposure. That currency is trust. While advancements bring new opportunities for success, they often bring with them dangers, as well. For that reason, more than ever before, we need to proceed with caution in the area of technological advancement. Continue Reading
Simple Sales Efforts
The lifeblood of all businesses is dependent on the health of your relationships. No surprise there, but who among us hasn’t encountered missed opportunities by others wanting our business from getting it, or getting it repeatedly? Believe me, there is no opportunity that is ever lost as competitors are ever present to find it. I’ve heard it said that we are all made of the same stuff, but we all also use our stuff differently. Continue Reading
Bridging the Gap Between Perception and Reality
Business-to-Business is dead. We now live in the world of P2P, or People-to-People. As you come to grips with this reality, you might as well go ahead and acknowledge that B2C is gone, too. Given the plethora of software products and apps generally categorized as social media, one would naturally assume that individuals must be closer than ever with those in our networks. However, that is simply not true with regard to our real relationships.
Turn Meaningless into Meaningful
Successful business is the result of meaningful relationships. As a businessman, I’m always looking to capitalize on every possible opportunity, but when I consider the potential value that Facebook and LinkedIn are capable of providing from a business perspective, I am often met with disappointment.
Not with these software vendors products per se, but rather with their use. Why? Because the very purpose of these products is to facilitate more effective relationships. I know that this may sound heretical, but I don’t think that they do.